La rivoluzione ambientalista di Vogue Italia: una rivista senza foto

«La sfida è dimostrare che è possibile raccontare gli abiti senza fotografarli»: con questa ambiziosa mission, Vogue Italia inizia il nuovo decennio e il suo speciale numero di gennaio. L’obiettivo è quello di rendere in armonia con l’ambiente anche il settore della moda. E come? Sostituendo le foto ritraenti modelli e modelle, e gli abiti da essi sfoggiati, con dei semplici disegni illustrati da illustri artisti come Cassi Namoda, David Salle, Delphine Desane, Milo Manara, Vanessa Beecroft e Yoshitaka Amano.

Andando più nel dettaglio, la cosa che molti non sanno è che realizzare tutti quei servizi fotografici, che noi tutti siam abituati a vedere mentre siamo in coda negli uffici pubblici, porta con sè un inquinamento da non sottovalutare: innumerevoli viaggi sui vari mezzi di trasporto per poter permettere ai modelli e a tutto lo staff di raggiungere le località che faranno da sfondo ai preziosi servizi fotografici, vestiti da spedire, il consumo di elettricità delle varie apparecchiature utilizzate sul set fotografico, e così via.

«È una prima volta: Vogue Italia non aveva mai avuto una copertina illustrata e nessun Vogue, da quando esiste la fotografia, ha mai realizzato un numero prescindendone – commenta in maniera ottimista il direttore Emanuele Farneti – La copertina e i servizi sono stati realizzati da artisti che hanno raccontato la moda rinunciando a viaggiare, spedire interi guardaroba, inquinare».

I risparmi ottenuti dalle produzioni di gennaio saranno devoluti alla Fondazione Querini Stampalia Onlus di Venezia, fortemente danneggiata dall’alta marea dello scorso novembre. Questo speciale numero sarà reso disponibile da domani, 7 gennaio; sulle copertine saranno esposti diversi abiti Gucci e riporteranno la scritta: «Non è stata richiesta la produzione di servizi fotografici per la realizzazione di questo numero».

 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Yoshitaka_Amano featuring @LindseyWixson in @Gucci Cover 5 of 7 *** “All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue Italia in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #LindseyWixson @thesocietynyc Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

Un post condiviso da Vogue Italia (@vogueitalia) in data: 2 Gen 2020 alle ore 9:29 PST

 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Cas_Amandaa @Cas_Namoda featuring @Ambar_Cristalz in @Gucci Cover 4 of 7 *** “All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue Italia in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #AmbarCristalZarzuela @nextmodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

Un post condiviso da Vogue Italia (@vogueitalia) in data: 2 Gen 2020 alle ore 8:29 PST

 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @MiloManara_official featuring @OliviaVinten in @Gucci Cover 6 of 7 *** “I owe everything to women,” says Milo Manara, the father of erotic comics. The artist who collaborated with Hugo Pratt, Federico Fellini, and Alejandro Jodorowsky, this year, is celebrating fifty years of career. “For my cover I referenced the greatest of models, Michelangelo’s David, but in female form. I wanted to recreate the same pose, the quiet pride of the victor, which is the attitude that represents femininity in our times despite male resistance. David took on Goliath’s brute force with a slingshot. He won by using intelligence. Today, women have a great Goliath to defeat: male chauvinism, the patriarchy, and violence.” #MiloManara See more via link in bio. Full credits: #OliviaVinten @dnamodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

Un post condiviso da Vogue Italia (@vogueitalia) in data: 2 Gen 2020 alle ore 10:27 PST

 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @Paolo.Ventura featuring @FeliceNova in @Gucci Cover 7 of 7 *** “All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue Italia in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #FeliceNovaNoordhoff @michamodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

Un post condiviso da Vogue Italia (@vogueitalia) in data: 2 Gen 2020 alle ore 10:59 PST

 

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*NO PHOTOSHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE A preview of the January 2020 Vogue Italia Special Issue on newsstands January 7th @DelphineDesane @DelphineDesaneStudio featuring @AssaBaradjiofficial in @Gucci Cover 3 of 7 *** “All of the covers, as well as the features of our January issue, have been drawn by artists, ranging from well-known art icons and emerging talents to comic book legends, who have created without travelling, shipping entire wardrobes of clothes or polluting in any way. The challenge was to prove it is possible to show clothes without photographing them. This is a first, Vogue Italia has never had an illustrated cover: and as far as I know no issue of Vogue Italia in which photography is not the primary visual medium has ever been printed. Thanks to this idea, and to these artists’ process, the money saved in the production of this issue will go towards financing a project that really deserves it: the restoration of @FondazioneQueriniStampalia in Venice, severely damaged by the recent floods.” @efarneti See more via link in bio. Full credits: #AssaBaradji @heroesmodels Editor in chief @efarneti Creative director @ferdinandoverderi Fashion @franragazzi @robertaninapinna Casting directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio #VogueValues

Un post condiviso da Vogue Italia (@vogueitalia) in data: 2 Gen 2020 alle ore 7:29 PST